“Take massive action!”
“Sleep when you die!”
^^ Just SOME of the phrases that make me shudder.
In the entrepreneurial space, the dominant attitude is usually some theme or variation of “work yourself to the bone and it’ll all come together eventually”.
So many of us see the Gary Vaynerchuks of the world and think that we need to work 18 hour days in order to be successful.
Now, this is IN NO WAY hating on Gary V, because I love him and have crazy respect for everything he does.
The problem is that people see how much he hustles and automatically assume that that’s the only way to be successful.
If they work hard enough...if they put in enough hours...if they just live like a hermit, ignore their friends and family for the first couple years, at some point the work will just magically stop taking over their life and they’ll be able to relax.
Let’s talk about this. Because there’s this belief that WHEN we achieve a certain level of success, suddenly there will only be 2 hours of work a day. But if we’re realistic about that, we can easily see that that’s not how it works. Because when you’re earning 10x more money than you are right now, chances are you’ll have a lot more balls in the air. For example right now maybe you only have a blog and you’re working on your first course. But later, you might have a blog, a course, a coaching program, a podcast, affiliate launches, and god knows what else.
And sure, you might argue that you’ll be able to afford to delegate more, or that you’ll have passive income. The problem at that point won’t be money--it’ll be the fear of relinquishing control over your empire you’ve worked so hard to build, and worrying that it’ll stop working if you do.
Newsflash: you’ll NEVER just wake up one day and find that you have nothing to do. There will ALWAYS be things to do. That to-do list will NEVER end. Sorry to be the bearer of bad news.
So how is it that these 6 and 7-figure entrepreneurs managing to work only a few hours a day and still bring in the bacon?
They’re doing 3 things (and guess what--if you start doing these things now, you’ll find your lifestyle business that you’ve been working so hard for will happen a LOT faster than you think!)
Some people LOVE working 12-18 hour days. And hey--if it floats your boat, who am I to tell you how to do things?
But if you’re working those long hours simply because you think you have to, then I have really good news for you: you don’t have to.
If you have a family (or you know...a LIFE other than work) then chances are you’ll want to feel a bit of freedom around your work. We entrepreneurs looooooove to brag about our freedom to work whenever and wherever, but the harsh truth is that most entrepreneurs panic at the thought of taking a week off.
Which is ridiculous, because isn’t that one of the reasons we started our business? To have time freedom?
I have a client who is married without kids, and she has been working a minimum of 10-12 hours a day since she went full time with her business.
But here’s the problem--she was scared that if she stopped working, the money would stop coming in. So she worked her butt off every day, and got really anxious at the idea of taking the day off to do something fun.
After working together for awhile, she discovered that although she loves and thrives on working long hours, she’s no longer afraid to step away for the weekend (or longer!). And now, when she’s feeling under the gun and hitting a wall, she steps away from her desk to go work out or just do something else to decompress and get happy again.
Bottom line: If your dream life involves less work than you're doing now, you have to make the decision to work less NOW. Don't wait for it to magically happen, because it won't.
There are 3 main reasons why people are scared shitless to delegate: fear they can’t afford it, belief that nobody can do it as well as them, and fear of losing control.
And all 3 of them are just limiting beliefs that will hold you and your business down until you work through them.
Hey--I’ve been there in all 3 of these fears and beliefs. And sometimes they feel REAL (especially the money one). We can discuss all day long how real it is, but it doesn’t actually matter. What matters is, if you want a different result in your business, you have to do something different. And if working your patootie off all day long isn’t producing the results you want, then it’s time to think about getting help with some of the tasks you hate doing.
You don’t have to outsource everything, especially not at once. Start with one task that really bugs the shit out of you every time you have to do it. The task that you always find yourself putting off, and delaying your progress.
Also, it doesn’t necessarily have to be in your business. The first thing I outsourced was hiring a cleaner to come every week. Because we live in an apartment, we only need someone for 2 hours a week, so it’s really affordable. Even if you live in a larger house, just having someone come to clean the common areas of the house will go a long way and free up a lot of your time.
So what can you delegate?
This could practically be the name of my business because I believe in this SO MUCH.
Because there’s a huge difference between the two.
When you’re taking massive action, you’re just staying busy. You’re running on the hamster wheel that is your to-do list, you’re bummed at the end of the day because there’s still so much to do, and it’s really hard to shut down “work mode” because you feel guilty that you’re not “taking action” in your business if you stop.
With massive action, so many people will fiddle with the same graphic for HOURS, or spend too much time tweaking their website, while ignoring the goal to create and launch a new online course by the end of next month.
I shouldn’t have to say this, but I’m going to:
Inspired action is that SMACK in the face of “holy shite I’m a GENIUS! This is the best idea ever, I need to do this RIGHT NOW!”
Have you ever noticed that when you follow that gut feeling, things feel easy? Light? FUN?
Maybe you’ve also noticed that those ideas tend to come to you in the shower or while driving. Those ideas can only come to you when you stop focusing SO DAMN HARD on what you’re doing.
If you really think about what inspiration actually is, it’s the universe “feeding” you the next steps to lead you where you want to be. But since most of us never bother to listen to those divine downloads (if we can even get in a space to receive them in the first place), we end up taking the long way.
I always imagine it like this (maybe because my 4-year-old is obsessed with race cars): You’re on a race track, and you’re going 300mph. The universe is standing on the side of the track with a huge flag, pointing at a shortcut, but you’re too focused on what you’re doing to notice. So you drive right on by the shortcut, as the universe smacks its forehead and tries to offer you another shortcut later down the road...which you’ll miss as well, if you’re not paying attention.
If you feel that the way you’re working your business is the only way to do it (no matter how shitty), then you’re pinching yourself off from the flow and taking the long way. BIG TIME.
By taking more time to unplug and feel good, you’re allowing more inspiration to hit, and therefore you are acting on inspiration rather than just the need to be doing “something”.
Now, if you’re the type who just loves to work long days, then by all means, go for it!
Take frequent breaks and giving your mind the space it needs to perform at its best.
And if you ever feel “under the gun” or like you’re hitting a wall, that’s when you need to step back and take a break the most.